Started in 2014, Prosperity Kids combines CSAs with personal, social, and financial support for the whole family, ensuring that children from limited-income New Mexico households make it out of poverty and into postsecondary education, and are equipped with the financial literacy skills and resources they need to craft a successful future. In collaboration with area schools and partner banks and credit unions, Prosperity Works ensures that children have equitable access to the Prosperity Kids program. As one of the first children to enroll in Prosperity Kids through both Washington Middle School and Southwest Capital Bank, Valencia remembers her first trip to Southwest Capital Bank with her Advancement Via Individual Determination (AVID) teacher and cohort.
“They were all so welcoming and everyone was excited to meet us,” she said. “It felt good having extra support helping me get to college. Opening the account was, like, now I had what I need to plan for college. I could talk about it like it was really happening.”
Research shows that children enrolled in a CSA program are four to six times more likely to attend some form of postsecondary education. Prosperity Kids not only teaches kids about the importance of money management in saving for their respective futures, but the program also requires parents to complete 10 weeks of financial literacy and parent-child development education. This basis in socio-financial literacy encourages household fiscal health and inculcates a money management mentality—an invaluable mindset that will transition with children into adulthood
For Arellana Cordero, Prosperity Works’ President & CEO, Valencia’s withdrawal from Prosperity Kids is deeply personal. A fervent believer in Prosperity Works’ mission of supporting local communities statewide, Cordero—the former Chief Financial Officer at Southwest Capital Bank—brought Prosperity Kids to the bank in 2015. Even more fittingly, Ms.Cordero also attended Washington Middle School, which has always held a special place in her heart.
“I’ve always believed in helping equip people, especially youth, with the tools they need to be financially successful—to lay a strong foundation in financial capability and wellness, on which they can build life goals,” Cordero said. “So, being able to bring the Prosperity Kids Program to both Southwest Capital and Washington Middle School is a full-circle moment for me.”
For Valencia, who plans to major in biology and later attend medical school, her college track also affords her an opportunity to explore her other passions like French culture and dance.
Due to pandemic-related academic schedule restructuration, Valencia, like many college-bound students, will be experiencing a different first semester of college life. Regardless, with her driven attitude and solid financial footing through Prosperity Kids, Valencia is ready to excel and to embrace the opportunities of her next chapter.
“I look forward to a new independence, and living and experiencing college life. There are so many people to meet and a variety of new opportunities.”
6 years in the making, Valencia’s success through Prosperity Kids is the first of many exciting stories Prosperity Works will welcome as program graduates begin to withdraw their funds to help write their next life chapters.
“I am thrilled to have Estefania as the first of many graduates from the Prosperity Kids program. With so many families facing financial insecurity right now, this savings and financial education program is more important than ever to protect and educate the next generation.” Arellana Cordero, CEO of Prosperity Works.
About Prosperity Kids:
Prosperity Works’ Prosperity Kids CSAs are matched college savings accounts for limited-income households. Parents must complete 10 weeks of financial literacy and parent-child development education. Each CSA is opened with a $100 deposit by Southwest Capital Bank, and deposits are matched 1:1—up to $200 per year until they graduate high-school. Depending on the age at which a child enrolls in Prosperity Kids, they have the opportunity to graduate high school with $5,000 or more in savings for postsecondary education.
Do CSAs really work?
Children who enroll in and leverage their CSAs are:
Prosperity Works Staff