Hello, Prosperity Works family, friends and support!
Giving Tuesday (#GivingTuesday) is an international day of giving created in 2012 and traditionally held every year on the Tuesday after Thanksgiving. Conceived as a response to Black Friday, Cyber Monday, and the consumerism of the holiday season, Giving Tuesday is a way to give back to your local communities. Whether it's donations of time, money, food, clothing or other essential services, Giving Tuesdayhas become a reminder for us to pause for a moment of dedicated reflection -- and to connect with the causes, non-profits and charitable organizations that are closest to our hearts.
We've seen the exposure - and the recognition - of Giving Tuesday grow exponentially since it began, with participation by over 8,000 non profits and counting.
And the results are truly inspiring. In the last few years alone, giving on Giving Tuesday has doubled (from $116 million in 2015 to $264 million in 2017)! What began as a grass roots seed has now blossomed into a large-scale fundraising movement, with matching dollars coming in from partner corporations and philanthropic foundations like the Bill & Melinda Gates Foundation, Facebook, the Case Foundation and Google.
Here at Prosperity Works, Giving Tuesday is our largest fundraising event of the year. It's a vital revenue component in our ongoing work of advocating for financial equity and inclusion for all New Mexicans.
Equally important, Giving Tuesday has proven to be an invaluable way for us to connect (& reconnect!) with our Prosperity Works' friends, donors, prospects and influencers, as we continue the work and progress we've made with our matched dollar savings accounts like IDAs and CSAs, our Prosperity Kids program, as well as our ongoing fight against predatory lending in our state.
You'll be hearing about Giving Tuesday from us quite a bit over the next few days, as we lead up to this very important day next Tuesday, December 3rd. And while we hope Prosperity Works remains front and center on your list for Giving Tuesday 2019, we also recognize that any and all giving on this important day makes a world of difference.
After all, we're all in this together. And to quote former Senator Paul Wellstone, "We all do better when all do better."
Join us on Giving Tuesday this year!